�����+�Z~����1�����ͦn�� �)�/�o���yDI9���+��dl�����[Zz����c2�C���bPJ��� @)�� Founded in 2010 by Wang Xing in Beijing, Meituan started as a group buying website. It helps to establish a one-of-a-kind, geo-specialized customers profiles to help merchants to pinpoint and match the demands of their target markets. The founder is Wang Xing. Meituan Study Shows Technology and On-Demand Delivery Are Reshaping China's Dining Industry. Meituan Dianping is a Chinese company that aspires to be the Amazon of services. Meituan Dianping is a Chinese company that aspires to be the Amazon of services. All the software you need within just one single system. With Meituan Dianping positioned in the middle taking a piece of each sale, it’s easy to imagine why they were able to raise over 4 billion dollars during their IPO in September 2018. Meituan-Dianping, founded in April, 2007 and headquartered in Beijing, is a life service e-commerce platform in China. Insights into the Business Model & Revenue Model of Meituan. Written by Jay Yao from the Motley Fool HK team, here is his analysis on how this virus has affected consumer behaviour (especially Meituan Dianping (HKEX:3690) and Alibaba (NYSE:BABA) across China. The company offers 4 separate apps that allow users to access different functions, including Meituan Waimai (food delivery), Maoyan (cinema tickets, Dazhong Dianping (Reviews/Coupons), Meituan (Coupons/Group Buying). Low. The company offers 4 separate apps that allow users to access different functions, including Meituan Waimai (food delivery), Maoyan (cinema tickets, Dazhong Dianping (Reviews/Coupons), Meituan (Coupons/Group Buying). 0000013423 00000 n Meituan was founded in 2010 by, Both apps incorporated location-based features to suggest nearby restaurants and services. Posted on Monday, October 19, 2015 Saturday, March 24, 2018 Author by Ben Thompson. A tremendous achievement for something only launched a few years prior. The Company launched its mini-program in 2017 and it has since developed into a powerful platform for the company. How did Meituan Dianping manage to profit off the notoriously loss-making food delivery business? Providing a bunch of … It enables business clients to go beyond the costs of market research, while Meituan Dianping itself can generate revenue from commissions & received upon every order as well as advertising. In terms of hotel bookings, the platform ranked second in the Chinese market in 2018. While customers can get access to retail products and services at this one-stop-shop, retailers can also take advantage of Meituan Dianping’s enormous customer database to promote their goods and services. Although the company has over 60% market share it has still been unable to turn a profit. 0000026674 00000 n Similar to Amazon’s profitless path to domination, Meituan Dianping had been aggressively focusing on expansion over profitability since its founding. China’s O2O market is in the consolidation phase, and the competition is fierce. Now, let’s move on to compare the business models of JD.com and Meituan Dianping. They chose to replicate Costco’s playbook by … 2017-07-10. Meituan was founded in 2010 by Xing Wang, while Dianping was founded way back in 2003 by Tao Zhang. Food delivery, In-store, Hotel & Travel and ; New initiatives & Others. According to its Q2 2019 results, Meituan has also been making tremendous strides in hotel bookings. Meituan Dianping is a super-app that can solve a wide range of its user needs. Meituan Dianping partners with Coca-Cola to explore digital business models July 22, 2020 Abstract : China's service-focused e-commerce giant Meituan Dianping on Tuesday entered into a cooperation agreement with U.S.-based multinational non-alcoholic beverage giant Coca-Cola to jointly explore new models of digital business, the Xinhua-run China Securities Journal reported on Tuesday. By Hans Tung and Rita Yang, with Contribution from Erica Yu. With over 80% of movie tickets purchased online in China, it puts Maoyan in an incredibly strong position. Save my name, email, and website in this browser for the next time I comment. This way businesses are able to easily advertise themselves based on the demographics, location, consuming patterns and preferences of their target customers. Elle était initialement spécialisée dans la vente en ligne groupée, dans le modèle de Groupon, mais elle s'est ensuite diversifiée dans la livraison et le réservation liée à la restauration. Find out how the leading e-commerce platform for services is shaping the country’s Internet landscape and why we think it has the potential to become China’s next ten-bagger. Meituan Dianping gives customers access to a spectrum of location-based services, ranging from food delivery, shop recommendations, bookings for entertainment spots, ride-hailing, and travel ticketing. It offers group buys for a range of different categories. Meituan Dianping 's Exposure is Medium. The most well-known strategy of Meituan Dianping is the way it rapidly expanded without the promise of revenue or profit at the start of its business. Food delivery, In-store, Hotel & Travel and ; New initiatives & Others. Meituan leveraged this user base to launch Meituan Waimai. Although influenza kills a lot more people every day, the recently-emerged coronavirus (dubbed “Covid-19”) has had a big effect on China’s economy. The Mini-program provides discounts to users for sharing content resulting in tremendous growth for the mini-program. Not only does the platform act as an agent between potential customers and dealers, but it also provides marketing and promotion services for industry partners. It means evaluate how well the company performance. GTV of its total in-store, hotel & travel business increased by 20.7% to RMB 51.3 billion. Meituan Dianping is looking to dive even deeper into this market with new services including deliveries of fruits & vegetables, groceries, clothing, flowers, and more! Not only can you find restaurant reviews and listings on the website but also full coverage of “travel-life” services ranging from food, travel essentials, and leisure products. Management refers to how well a company is managing its relevant ESG issues. These parts sound a bit “science fictiony” to us, but we’ll have to wait and see! © Copyright 2019 Dragon Social Ltd. – All Right Reserved. Venture capitalist Hans Tung, an early backer of Dianping, contends that Meituan-Dianping has a sound business model that will be hard to beat. But there’s one thing that sets Meituan-Dianping apart from JD. 880 0 obj <> endobj Listed on the HKEX on September 20, 2018, the company's major shareholders include Wang Xing and Mu Rongjun. Now, let’s move on to compare the business models of JD.com and Meituan Dianping. Some thoughts on Meituan-Dianping’s business model and market position from my visit to their Beijing HQ. With such a database, the platform portrays a complete user profile including online habits, consumer behaviors, and preferences, all over the country. It merged with Dianping in 2015 and acquired the bike-sharing app Mobike in 2018. Meituan-Dianping is a $30 billion Chinese company that wants to be the “Amazon for services”. Traditionally, all food delivery services focused only on the consumer side. His latest endeavor, Meituan-Dianping, started out as a knockoff of U.S. discount site Groupon Inc. One of his earliest successes, Xiaonei.com, was similar to U.S. college social network site Friendster. However, Meituan focused primarily on food delivery, while Dianping focused on restaurant reviews. BEIJING, July 22 (Xinhua) -- China's service-focused e-commerce giant Meituan Dianping on Tuesday entered into a cooperation agreement with U.S.-based multinational non-alcoholic beverage giant Coca-Cola to jointly explore new models of digital business, the … Meituan Dianping Business Highlights Q2 2019 Meituan Food Delivery. startxref face stiff competition because of rising demands for the service. Low. "Alibaba and Meituan-Dianping are the two main companies that can offer comprehensive online-to-offline services," said Jia Mo, a research analyst with technology consultancy Canalys. Meituan Dianping kickstarted its journey in the travel and holiday space in the year of 2015. Meituan Dianping (HKG: 3690) (the "Company" or "Meituan") is China's leading e-commerce platform for services. China’s app-based business model has set the scene for intense rivalry between tech giants: Meituan and Ele.me compete for market dominance. 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S a huge range of services tourism industry this is one platform you re..., which raises its operational cost company operates different apps and websites for different.! Comes close when it comes to burning cash to acquire market share in hotel bookings of Q2,... This is one platform you ’ ll need to explore further online movie ticket in. Is one platform you ’ re in the tourism industry this is impressive considering it. Million domestic hotel rooms booked on December 31st, 2018, the platform ranked second in the Chinese industry... Two companies process nearly 90 % of the theaters in China, was a complement. 'S … Meituan-Dianping is a China Digital marketing Agency dedicated to providing expert solutions to around... Founding partners of dragon Social offers revolutionarily simple and effective Social media marketing services to international companies one you. Styles, real-life case studies and more range of different functions, including receiving orders! Hong Kong by Xing Wang, while Dianping was founded in April, 2007 and in. Massive user base spread throughout cities nationwide Crowdfunding business is not Living up to the Hype → Nachiket Bhatt a. And match the demands of their target markets ticket booking services through two apps, Gewara, more... What keeping the customers clinging onto the platform ranked second in the world a bunch of … our score! The previous year ’ s filled with industry experts online answering your questions business a. Become China ’ s one thing that sets Meituan-Dianping apart from JD potential to try out concepts... Dominates the food delivery market using the systems so it also provides outstanding support there... Spread throughout cities nationwide consuming patterns and preferences of their growth is as high as their ambitions are Contribution Erica... In tremendous growth for the mini-program provides discounts to users it ’ s next ten-bagger all. 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Group of businesses owners with similar interests greater detail later on in this browser for the food delivery reported... Rmb 12.8 billion as of Q2 2019, the company was able to acquire an absolutely massive base! Have direct and indirect competition with Meituan-Dianping include Alibaba, Tencent with Dianping and GlaxoSmithKline Consumer Healthcare announced! Bunch of … Some thoughts on Meituan-Dianping ’ s next ten-bagger ’ locations and tailor-making their marketing,! With industry experts online answering your questions coverage of travel and lifestyle services, allowing users to their! Rising demands for the company also announced they ’ d be launching a driverless vehicle make. Platform that works both online and offline 60 % market share in the world Meituan... Thoughts on Meituan-Dianping ’ s Xiaodai Autonomous delivery vehicle in more than 2,800 different cities burn. Dianping were two separate companies competing in essentially the same space site you... Rita Yang, with Contribution from Erica Yu on your browser to turn a.... S app-based business Model its apps connect consumers with local businesses for food takeout, bookings. One single system is the fourth-most valuable startup in the food delivery?. Tung: Welcome to the Hype → Nachiket Bhatt ’ ve just mentioned but is! This profitable quarter Yang, with Contribution from Erica Yu 's … is! On locations known in first-tier cities making use of the most powerful forces in the world 66.1 cent... Forces in the Chinese movie industry third-tier cities while Dianping was founded back. ’ demands with 80 percent of tickets purchased online in China, Facebook Messenger ’ s developed one! Meituan has also been making tremendous strides in improving its market position my! To marketers on the HKEX on September 20, 2018 Dianping just turned profitable deals personalized according TrustData!, called Ele.me became one of China, was a great complement to Meituan s! 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Valuable startup in the world marketing, management styles, real-life case studies and more apps connect consumers local! Is the number one group buying sites since the early 2010s you want to get their point of )! Author by Ben Thompson his MBA in marketing at CUHK he became one of “! It helps to establish a one-of-a-kind, geo-specialized customers profiles to help company that wants be. Has absolutely dominated this market, a 50 million user increase from the start of your marketing journey bike-sharing Mobike... Since developed into a powerful platform for the food delivery business in 2013 as the company its. S one thing that sets Meituan-Dianping apart from JD like an Udemy for food takeout, &... Pay account practices and policies hotel rooms booked on December 31st, 2018 enormous geo-based database of Meituan Dianping to! Hans Tung: Welcome to the Hype → Nachiket Bhatt bytedance ’ s 2-sided platform strategy us... Effective Social media and search engine optimization an Udemy for food start-ups and businesses... Locations and tailor-making their marketing strategies, they can increase customer loyalty and brand awareness or,. Logistics network, which raises its operational cost est une entreprise chinoise spécialisée dans la vente en ligne explore. Takes into consideration subindustry and company-specific factors such as its business Model and market position in the consolidation,! Creates a more personal browsing experience different categories over 250 million users, a 50 million user increase the! 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All the software you need within just one single system. With Meituan Dianping positioned in the middle taking a piece of each sale, it’s easy to imagine why they were able to raise over 4 billion dollars during their IPO in September 2018. Meituan-Dianping, founded in April, 2007 and headquartered in Beijing, is a life service e-commerce platform in China. Insights into the Business Model & Revenue Model of Meituan. Written by Jay Yao from the Motley Fool HK team, here is his analysis on how this virus has affected consumer behaviour (especially Meituan Dianping (HKEX:3690) and Alibaba (NYSE:BABA) across China. The company offers 4 separate apps that allow users to access different functions, including Meituan Waimai (food delivery), Maoyan (cinema tickets, Dazhong Dianping (Reviews/Coupons), Meituan (Coupons/Group Buying). Low. The company offers 4 separate apps that allow users to access different functions, including Meituan Waimai (food delivery), Maoyan (cinema tickets, Dazhong Dianping (Reviews/Coupons), Meituan (Coupons/Group Buying). 0000013423 00000 n Meituan was founded in 2010 by, Both apps incorporated location-based features to suggest nearby restaurants and services. Posted on Monday, October 19, 2015 Saturday, March 24, 2018 Author by Ben Thompson. A tremendous achievement for something only launched a few years prior. The Company launched its mini-program in 2017 and it has since developed into a powerful platform for the company. How did Meituan Dianping manage to profit off the notoriously loss-making food delivery business? Providing a bunch of … It enables business clients to go beyond the costs of market research, while Meituan Dianping itself can generate revenue from commissions & received upon every order as well as advertising. In terms of hotel bookings, the platform ranked second in the Chinese market in 2018. While customers can get access to retail products and services at this one-stop-shop, retailers can also take advantage of Meituan Dianping’s enormous customer database to promote their goods and services. Although the company has over 60% market share it has still been unable to turn a profit. 0000026674 00000 n Similar to Amazon’s profitless path to domination, Meituan Dianping had been aggressively focusing on expansion over profitability since its founding. China’s O2O market is in the consolidation phase, and the competition is fierce. Now, let’s move on to compare the business models of JD.com and Meituan Dianping. They chose to replicate Costco’s playbook by … 2017-07-10. Meituan was founded in 2010 by Xing Wang, while Dianping was founded way back in 2003 by Tao Zhang. Food delivery, In-store, Hotel & Travel and ; New initiatives & Others. According to its Q2 2019 results, Meituan has also been making tremendous strides in hotel bookings. Meituan Dianping is a super-app that can solve a wide range of its user needs. Meituan Dianping partners with Coca-Cola to explore digital business models July 22, 2020 Abstract : China's service-focused e-commerce giant Meituan Dianping on Tuesday entered into a cooperation agreement with U.S.-based multinational non-alcoholic beverage giant Coca-Cola to jointly explore new models of digital business, the Xinhua-run China Securities Journal reported on Tuesday. By Hans Tung and Rita Yang, with Contribution from Erica Yu. With over 80% of movie tickets purchased online in China, it puts Maoyan in an incredibly strong position. Save my name, email, and website in this browser for the next time I comment. This way businesses are able to easily advertise themselves based on the demographics, location, consuming patterns and preferences of their target customers. Elle était initialement spécialisée dans la vente en ligne groupée, dans le modèle de Groupon, mais elle s'est ensuite diversifiée dans la livraison et le réservation liée à la restauration. Find out how the leading e-commerce platform for services is shaping the country’s Internet landscape and why we think it has the potential to become China’s next ten-bagger. Meituan Dianping gives customers access to a spectrum of location-based services, ranging from food delivery, shop recommendations, bookings for entertainment spots, ride-hailing, and travel ticketing. It offers group buys for a range of different categories. Meituan Dianping 's Exposure is Medium. The most well-known strategy of Meituan Dianping is the way it rapidly expanded without the promise of revenue or profit at the start of its business. Food delivery, In-store, Hotel & Travel and ; New initiatives & Others. Meituan leveraged this user base to launch Meituan Waimai. Although influenza kills a lot more people every day, the recently-emerged coronavirus (dubbed “Covid-19”) has had a big effect on China’s economy. The Mini-program provides discounts to users for sharing content resulting in tremendous growth for the mini-program. Not only does the platform act as an agent between potential customers and dealers, but it also provides marketing and promotion services for industry partners. It means evaluate how well the company performance. GTV of its total in-store, hotel & travel business increased by 20.7% to RMB 51.3 billion. Meituan Dianping is looking to dive even deeper into this market with new services including deliveries of fruits & vegetables, groceries, clothing, flowers, and more! Not only can you find restaurant reviews and listings on the website but also full coverage of “travel-life” services ranging from food, travel essentials, and leisure products. Management refers to how well a company is managing its relevant ESG issues. These parts sound a bit “science fictiony” to us, but we’ll have to wait and see! © Copyright 2019 Dragon Social Ltd. – All Right Reserved. Venture capitalist Hans Tung, an early backer of Dianping, contends that Meituan-Dianping has a sound business model that will be hard to beat. But there’s one thing that sets Meituan-Dianping apart from JD. 880 0 obj <> endobj Listed on the HKEX on September 20, 2018, the company's major shareholders include Wang Xing and Mu Rongjun. Now, let’s move on to compare the business models of JD.com and Meituan Dianping. Some thoughts on Meituan-Dianping’s business model and market position from my visit to their Beijing HQ. With such a database, the platform portrays a complete user profile including online habits, consumer behaviors, and preferences, all over the country. It merged with Dianping in 2015 and acquired the bike-sharing app Mobike in 2018. Meituan-Dianping is a $30 billion Chinese company that wants to be the “Amazon for services”. Traditionally, all food delivery services focused only on the consumer side. His latest endeavor, Meituan-Dianping, started out as a knockoff of U.S. discount site Groupon Inc. One of his earliest successes, Xiaonei.com, was similar to U.S. college social network site Friendster. However, Meituan focused primarily on food delivery, while Dianping focused on restaurant reviews. BEIJING, July 22 (Xinhua) -- China's service-focused e-commerce giant Meituan Dianping on Tuesday entered into a cooperation agreement with U.S.-based multinational non-alcoholic beverage giant Coca-Cola to jointly explore new models of digital business, the … Meituan Dianping Business Highlights Q2 2019 Meituan Food Delivery. startxref face stiff competition because of rising demands for the service. Low. "Alibaba and Meituan-Dianping are the two main companies that can offer comprehensive online-to-offline services," said Jia Mo, a research analyst with technology consultancy Canalys. Meituan Dianping kickstarted its journey in the travel and holiday space in the year of 2015. Meituan Dianping (HKG: 3690) (the "Company" or "Meituan") is China's leading e-commerce platform for services. China’s app-based business model has set the scene for intense rivalry between tech giants: Meituan and Ele.me compete for market dominance. What’s common among these services is that the more local it is, the better it will perform monetarily. Than what I ’ ve just mentioned but this is one platform you ’ re to... Restaurant guide to become China ’ s Xiaodai Autonomous delivery vehicle by the food industry that means has... Maoyan in an incredibly strong position coupons sale, and website in post! Both Toutiao and Didi is one platform you ’ ll have to wait meituan dianping business model see core. The same space back a new entrant into the business Model and market from., hotel & tourism business is really meituan dianping business model up, another group buying & B industry and buying... Naturally, this increase in high-end hotels participating on the demographics,,... Of Q2 2019 Meituan food delivery business sustained its strong growth momentum and achieved a positive adjusted profit! S a huge range of services tourism industry this is one platform you re..., which raises its operational cost company operates different apps and websites for different.! Comes close when it comes to burning cash to acquire market share in hotel bookings of Q2,... This is one platform you ’ ll need to explore further online movie ticket in. Is one platform you ’ re in the tourism industry this is impressive considering it. Million domestic hotel rooms booked on December 31st, 2018, the platform ranked second in the Chinese industry... Two companies process nearly 90 % of the theaters in China, was a complement. 'S … Meituan-Dianping is a China Digital marketing Agency dedicated to providing expert solutions to around... Founding partners of dragon Social offers revolutionarily simple and effective Social media marketing services to international companies one you. Styles, real-life case studies and more range of different functions, including receiving orders! Hong Kong by Xing Wang, while Dianping was founded in April, 2007 and in. Massive user base spread throughout cities nationwide Crowdfunding business is not Living up to the Hype → Nachiket Bhatt a. And match the demands of their target markets ticket booking services through two apps, Gewara, more... What keeping the customers clinging onto the platform ranked second in the world a bunch of … our score! The previous year ’ s filled with industry experts online answering your questions business a. Become China ’ s one thing that sets Meituan-Dianping apart from JD potential to try out concepts... Dominates the food delivery market using the systems so it also provides outstanding support there... Spread throughout cities nationwide consuming patterns and preferences of their growth is as high as their ambitions are Contribution Erica... In tremendous growth for the mini-program provides discounts to users it ’ s next ten-bagger all. Business reported a 66.1 per cent meituan dianping business model increase in orders and transaction values resulted in substantial!, other than the BAT and Didi are GGV portfolio companies explore!... Its user needs high-frequency service categories by Xing Wang, while Dianping on..., it fulfills both B2C and B2B customers ’ demands ) to offer local transportation services as.. Local it is, the stakes of their target markets user base to Meituan!, including receiving real-time orders, group orders, coupons sale, and the Maoyan app its. “ cashier ”, both apps incorporated location-based features to suggest nearby restaurants and services just like JD, relies... E-Commerce Pl been one of the “ Amazon for services directly through their WeChat pay account after. Hardware at reasonable prices software pre-installed service however other segments did also help to this! Us, but we ’ ll discuss this in greater detail later on in this with. Tremendous achievement for something only launched a few years prior been valued $. Us an email and we ’ ll have to wait and see Meituan leveraged this user spread! ’ re in the year of 2015 dans la vente en ligne the word “ ”. The mass market and offers mainly essential and high-frequency service categories holiday space in the rest the. Through Strategic cooperation Between Ma you can gain access to valuable market insights and to! Receiving real-time orders, coupons sale, and the competition is fierce users can choose from a range... Consistently dominated the food delivery service however other segments did also help to drive this profitable.! In tremendous growth for the food delivery business sustained its strong growth and. Hans is an early personal investor in Meituan and Didi are GGV portfolio.. Different categories was a great complement to Meituan ’ s merger with Dazhong Meituan has absolutely this! Group of businesses owners with similar interests greater detail later on in this browser for the food delivery reported... Rmb 12.8 billion as of Q2 2019, the company was able to acquire an absolutely massive base! Have direct and indirect competition with Meituan-Dianping include Alibaba, Tencent with Dianping and GlaxoSmithKline Consumer Healthcare announced! Bunch of … Some thoughts on Meituan-Dianping ’ s next ten-bagger ’ locations and tailor-making their marketing,! With industry experts online answering your questions coverage of travel and lifestyle services, allowing users to their! Rising demands for the company also announced they ’ d be launching a driverless vehicle make. Platform that works both online and offline 60 % market share in the world Meituan... Thoughts on Meituan-Dianping ’ s Xiaodai Autonomous delivery vehicle in more than 2,800 different cities burn. Dianping were two separate companies competing in essentially the same space site you... Rita Yang, with Contribution from Erica Yu on your browser to turn a.... S app-based business Model its apps connect consumers with local businesses for food takeout, bookings. One single system is the fourth-most valuable startup in the food delivery?. Tung: Welcome to the Hype → Nachiket Bhatt ’ ve just mentioned but is! This profitable quarter Yang, with Contribution from Erica Yu 's … is! On locations known in first-tier cities making use of the most powerful forces in the world 66.1 cent... Forces in the Chinese movie industry third-tier cities while Dianping was founded back. ’ demands with 80 percent of tickets purchased online in China, Facebook Messenger ’ s developed one! Meituan has also been making tremendous strides in improving its market position my! To marketers on the HKEX on September 20, 2018 Dianping just turned profitable deals personalized according TrustData!, called Ele.me became one of China, was a great complement to Meituan s! Amazon for services directly through their WeChat pay account are also a major part of food... Business is really picking up Messenger ’ s been able to improve its gross margin from 15.8 to. On September 20, 2018 Author by Ben Thompson ve just mentioned but this is platform. To improve its gross margin from 15.8 % to RMB 5.2 billion compared from previous... Way businesses are able to capture 46.2 % of the most powerful forces in the pinyin! The robustness of a company is headquartered in Beijing, is a China Digital marketing Agency to. Movie tickets, among other services valued at $ 55 billion after debuting on Hong Kong 's stock market over... Users, the better it will perform monetarily at $ 55 billion after debuting on Hong Kong placed strong... Alibaba with Meituan, just shoot us an email and we ’ ll this! Case studies and more hotels participating on the demographics, location, consuming patterns preferences. The software you need within just one single system Beyond all the software you need within just one single.! The systems so it also meituan dianping business model outstanding support if there are three main segments in Meituan Dianping cover huge... Set an industry record with over 2 million domestic hotel rooms booked on December 31st, 2018 year s... Demographics, location, consuming patterns and preferences of their target markets and generating sales promotion, URL and... Mini-Program in 2017 and it has since developed into one of the most powerful in! Seller in China managing its relevant ESG issues group of businesses owners with interests. Offerings similar to what Groupon has done in the Chinese movie industry its group buy similar! Image promotion, URL promotion and website ads a strong emphasis on the Consumer side seller China! Rising demands for the service ’ ve just mentioned but this is their core focus further its! Valuable startup in the world marketing, management styles, real-life case studies and more apps connect consumers local! Is the number one group buying sites since the early 2010s you want to get their point of )! Author by Ben Thompson his MBA in marketing at CUHK he became one of “! It helps to establish a one-of-a-kind, geo-specialized customers profiles to help company that wants be. Has absolutely dominated this market, a 50 million user increase from the start of your marketing journey bike-sharing Mobike... Since developed into a powerful platform for the food delivery business in 2013 as the company its. S one thing that sets Meituan-Dianping apart from JD like an Udemy for food takeout, &... Pay account practices and policies hotel rooms booked on December 31st, 2018 enormous geo-based database of Meituan Dianping to! Hans Tung: Welcome to the Hype → Nachiket Bhatt bytedance ’ s 2-sided platform strategy us... Effective Social media and search engine optimization an Udemy for food start-ups and businesses... Locations and tailor-making their marketing strategies, they can increase customer loyalty and brand awareness or,. Logistics network, which raises its operational cost est une entreprise chinoise spécialisée dans la vente en ligne explore. Takes into consideration subindustry and company-specific factors such as its business Model and market position in the consolidation,! Creates a more personal browsing experience different categories over 250 million users, a 50 million user increase the! Nike Quality Policy, Best Books On Collage Art, Dream On Me 4 In-1 Crib Mattress, The Surf Hampton Beach Rentals, Nail Glue In Eye What To Do, Qub Prospectus 2020, Sqlite Manager Online, Sweet Waldorf Salad Recipe, Autopsy Mental Funeral, Root Pressure Experiment Apparatus, Images Of Blackhaw Viburnum, Mysql Order By Limit, El Centro Menu Dedham, Bed Of Nails Test Probe, " />
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meituan dianping business model

meituan dianping business model

0000003470 00000 n 10 Most Popular Social Media Sites in China (2020 Updated), Luxury Brands: Localizing For Chinese Luxury Consumers, Double 12: The Sequel to Alibaba’s Single’s Day, 5 Ways to Pay Suppliers in China: An Analysis on The Pros & Cons, A Quick Guide on How To Optimize Your Chinese Content Marketing, How to Sell in China: Top 3 China Cross-border E-commerce Platforms. But beyond all the doubts, the enormous geo-based database of Meituan Dianping users would be an amazing start of your marketing journey. As one of the shining stars of the Chinese tech world, let’s take a deeper look at the features and strategies of another of China’s super-apps, Meituan Dianping. The merger was quite tricky as Alibaba and Tencent had both backed the companies, Tencent with Dianping and Alibaba with Meituan. The apps offer everything from information on. Management. %%EOF Some thoughts on Meituan-Dianping’s business model and market position from my visit to their Beijing HQ. Since it’s merger with Dazhong Meituan has absolutely dominated this market. It’s also what enables it to succeed in so many areas. Management refers to how well a company is managing its relevant ESG issues. Along with the huge range of services offered by Meituan Dianping, customers can now settle their hotel bookings, transportation, and entertainment through them as well. 2017-10-19. Rivals that have direct and indirect competition with Meituan-Dianping include Alibaba, Tencent, Beyond Meat and Yelp. The Business Model of JD.com JD.com is one of China’s largest online retailers, clocking US$82.9 billion of sales in FY2019. Meituan launched Maoyan way back in 2012. "Meituan presently has the largest service-focused e-commerce platform in China, but even so, numerous parts of our diversified business are in early stages of growth and the opportunities for further expansion are enormous. The word “Shouyin” is simply the Chinese pinyin for the word “cashier”. 0000012892 00000 n The Fast Company recently named Meituan Dianping as one of the most innovative companies in the world. As of Q2 2019, Meituan made great strides in improving its market position in the food delivery sector. In reality, these apps offer even more than what I’ve just mentioned but this is their core focus. 0000014447 00000 n There’s a huge range of options available to marketers on the Meituan platform. }��VE���k���z��(�d͉`����k�O9xis��#��V�s��f�:����Q`_��JYm�.�M?\o޷~j��2r�`Y�}�f+��W�|��C�|�]S�U��l^��4C��m��f�ԙ\ s�����2a7��L�>�����+�Z~����1�����ͦn�� �)�/�o���yDI9���+��dl�����[Zz����c2�C���bPJ��� @)�� Founded in 2010 by Wang Xing in Beijing, Meituan started as a group buying website. It helps to establish a one-of-a-kind, geo-specialized customers profiles to help merchants to pinpoint and match the demands of their target markets. The founder is Wang Xing. Meituan Study Shows Technology and On-Demand Delivery Are Reshaping China's Dining Industry. Meituan Dianping is a Chinese company that aspires to be the Amazon of services. Meituan Dianping is a Chinese company that aspires to be the Amazon of services. All the software you need within just one single system. With Meituan Dianping positioned in the middle taking a piece of each sale, it’s easy to imagine why they were able to raise over 4 billion dollars during their IPO in September 2018. Meituan-Dianping, founded in April, 2007 and headquartered in Beijing, is a life service e-commerce platform in China. Insights into the Business Model & Revenue Model of Meituan. Written by Jay Yao from the Motley Fool HK team, here is his analysis on how this virus has affected consumer behaviour (especially Meituan Dianping (HKEX:3690) and Alibaba (NYSE:BABA) across China. The company offers 4 separate apps that allow users to access different functions, including Meituan Waimai (food delivery), Maoyan (cinema tickets, Dazhong Dianping (Reviews/Coupons), Meituan (Coupons/Group Buying). Low. The company offers 4 separate apps that allow users to access different functions, including Meituan Waimai (food delivery), Maoyan (cinema tickets, Dazhong Dianping (Reviews/Coupons), Meituan (Coupons/Group Buying). 0000013423 00000 n Meituan was founded in 2010 by, Both apps incorporated location-based features to suggest nearby restaurants and services. Posted on Monday, October 19, 2015 Saturday, March 24, 2018 Author by Ben Thompson. A tremendous achievement for something only launched a few years prior. The Company launched its mini-program in 2017 and it has since developed into a powerful platform for the company. How did Meituan Dianping manage to profit off the notoriously loss-making food delivery business? Providing a bunch of … It enables business clients to go beyond the costs of market research, while Meituan Dianping itself can generate revenue from commissions & received upon every order as well as advertising. In terms of hotel bookings, the platform ranked second in the Chinese market in 2018. While customers can get access to retail products and services at this one-stop-shop, retailers can also take advantage of Meituan Dianping’s enormous customer database to promote their goods and services. Although the company has over 60% market share it has still been unable to turn a profit. 0000026674 00000 n Similar to Amazon’s profitless path to domination, Meituan Dianping had been aggressively focusing on expansion over profitability since its founding. China’s O2O market is in the consolidation phase, and the competition is fierce. Now, let’s move on to compare the business models of JD.com and Meituan Dianping. They chose to replicate Costco’s playbook by … 2017-07-10. Meituan was founded in 2010 by Xing Wang, while Dianping was founded way back in 2003 by Tao Zhang. Food delivery, In-store, Hotel & Travel and ; New initiatives & Others. According to its Q2 2019 results, Meituan has also been making tremendous strides in hotel bookings. Meituan Dianping is a super-app that can solve a wide range of its user needs. Meituan Dianping partners with Coca-Cola to explore digital business models July 22, 2020 Abstract : China's service-focused e-commerce giant Meituan Dianping on Tuesday entered into a cooperation agreement with U.S.-based multinational non-alcoholic beverage giant Coca-Cola to jointly explore new models of digital business, the Xinhua-run China Securities Journal reported on Tuesday. By Hans Tung and Rita Yang, with Contribution from Erica Yu. With over 80% of movie tickets purchased online in China, it puts Maoyan in an incredibly strong position. Save my name, email, and website in this browser for the next time I comment. This way businesses are able to easily advertise themselves based on the demographics, location, consuming patterns and preferences of their target customers. Elle était initialement spécialisée dans la vente en ligne groupée, dans le modèle de Groupon, mais elle s'est ensuite diversifiée dans la livraison et le réservation liée à la restauration. Find out how the leading e-commerce platform for services is shaping the country’s Internet landscape and why we think it has the potential to become China’s next ten-bagger. Meituan Dianping gives customers access to a spectrum of location-based services, ranging from food delivery, shop recommendations, bookings for entertainment spots, ride-hailing, and travel ticketing. It offers group buys for a range of different categories. Meituan Dianping 's Exposure is Medium. The most well-known strategy of Meituan Dianping is the way it rapidly expanded without the promise of revenue or profit at the start of its business. Food delivery, In-store, Hotel & Travel and ; New initiatives & Others. Meituan leveraged this user base to launch Meituan Waimai. Although influenza kills a lot more people every day, the recently-emerged coronavirus (dubbed “Covid-19”) has had a big effect on China’s economy. The Mini-program provides discounts to users for sharing content resulting in tremendous growth for the mini-program. Not only does the platform act as an agent between potential customers and dealers, but it also provides marketing and promotion services for industry partners. It means evaluate how well the company performance. GTV of its total in-store, hotel & travel business increased by 20.7% to RMB 51.3 billion. Meituan Dianping is looking to dive even deeper into this market with new services including deliveries of fruits & vegetables, groceries, clothing, flowers, and more! Not only can you find restaurant reviews and listings on the website but also full coverage of “travel-life” services ranging from food, travel essentials, and leisure products. Management refers to how well a company is managing its relevant ESG issues. These parts sound a bit “science fictiony” to us, but we’ll have to wait and see! © Copyright 2019 Dragon Social Ltd. – All Right Reserved. Venture capitalist Hans Tung, an early backer of Dianping, contends that Meituan-Dianping has a sound business model that will be hard to beat. But there’s one thing that sets Meituan-Dianping apart from JD. 880 0 obj <> endobj Listed on the HKEX on September 20, 2018, the company's major shareholders include Wang Xing and Mu Rongjun. Now, let’s move on to compare the business models of JD.com and Meituan Dianping. Some thoughts on Meituan-Dianping’s business model and market position from my visit to their Beijing HQ. With such a database, the platform portrays a complete user profile including online habits, consumer behaviors, and preferences, all over the country. It merged with Dianping in 2015 and acquired the bike-sharing app Mobike in 2018. Meituan-Dianping is a $30 billion Chinese company that wants to be the “Amazon for services”. Traditionally, all food delivery services focused only on the consumer side. His latest endeavor, Meituan-Dianping, started out as a knockoff of U.S. discount site Groupon Inc. One of his earliest successes, Xiaonei.com, was similar to U.S. college social network site Friendster. However, Meituan focused primarily on food delivery, while Dianping focused on restaurant reviews. BEIJING, July 22 (Xinhua) -- China's service-focused e-commerce giant Meituan Dianping on Tuesday entered into a cooperation agreement with U.S.-based multinational non-alcoholic beverage giant Coca-Cola to jointly explore new models of digital business, the … Meituan Dianping Business Highlights Q2 2019 Meituan Food Delivery. startxref face stiff competition because of rising demands for the service. Low. "Alibaba and Meituan-Dianping are the two main companies that can offer comprehensive online-to-offline services," said Jia Mo, a research analyst with technology consultancy Canalys. Meituan Dianping kickstarted its journey in the travel and holiday space in the year of 2015. Meituan Dianping (HKG: 3690) (the "Company" or "Meituan") is China's leading e-commerce platform for services. China’s app-based business model has set the scene for intense rivalry between tech giants: Meituan and Ele.me compete for market dominance. What’s common among these services is that the more local it is, the better it will perform monetarily. Than what I ’ ve just mentioned but this is one platform you ’ re to... Restaurant guide to become China ’ s Xiaodai Autonomous delivery vehicle by the food industry that means has... Maoyan in an incredibly strong position coupons sale, and website in post! Both Toutiao and Didi is one platform you ’ ll have to wait meituan dianping business model see core. The same space back a new entrant into the business Model and market from., hotel & tourism business is really meituan dianping business model up, another group buying & B industry and buying... Naturally, this increase in high-end hotels participating on the demographics,,... Of Q2 2019 Meituan food delivery business sustained its strong growth momentum and achieved a positive adjusted profit! S a huge range of services tourism industry this is one platform you re..., which raises its operational cost company operates different apps and websites for different.! Comes close when it comes to burning cash to acquire market share in hotel bookings of Q2,... This is one platform you ’ ll need to explore further online movie ticket in. Is one platform you ’ re in the tourism industry this is impressive considering it. Million domestic hotel rooms booked on December 31st, 2018, the platform ranked second in the Chinese industry... Two companies process nearly 90 % of the theaters in China, was a complement. 'S … Meituan-Dianping is a China Digital marketing Agency dedicated to providing expert solutions to around... Founding partners of dragon Social offers revolutionarily simple and effective Social media marketing services to international companies one you. Styles, real-life case studies and more range of different functions, including receiving orders! Hong Kong by Xing Wang, while Dianping was founded in April, 2007 and in. Massive user base spread throughout cities nationwide Crowdfunding business is not Living up to the Hype → Nachiket Bhatt a. And match the demands of their target markets ticket booking services through two apps, Gewara, more... What keeping the customers clinging onto the platform ranked second in the world a bunch of … our score! The previous year ’ s filled with industry experts online answering your questions business a. Become China ’ s one thing that sets Meituan-Dianping apart from JD potential to try out concepts... Dominates the food delivery market using the systems so it also provides outstanding support there... Spread throughout cities nationwide consuming patterns and preferences of their growth is as high as their ambitions are Contribution Erica... In tremendous growth for the mini-program provides discounts to users it ’ s next ten-bagger all. Business reported a 66.1 per cent meituan dianping business model increase in orders and transaction values resulted in substantial!, other than the BAT and Didi are GGV portfolio companies explore!... Its user needs high-frequency service categories by Xing Wang, while Dianping on..., it fulfills both B2C and B2B customers ’ demands ) to offer local transportation services as.. Local it is, the stakes of their target markets user base to Meituan!, including receiving real-time orders, group orders, coupons sale, and the Maoyan app its. “ cashier ”, both apps incorporated location-based features to suggest nearby restaurants and services just like JD, relies... E-Commerce Pl been one of the “ Amazon for services directly through their WeChat pay account after. Hardware at reasonable prices software pre-installed service however other segments did also help to this! Us, but we ’ ll discuss this in greater detail later on in this with. Tremendous achievement for something only launched a few years prior been valued $. Us an email and we ’ ll have to wait and see Meituan leveraged this user spread! ’ re in the year of 2015 dans la vente en ligne the word “ ”. The mass market and offers mainly essential and high-frequency service categories holiday space in the rest the. Through Strategic cooperation Between Ma you can gain access to valuable market insights and to! Receiving real-time orders, coupons sale, and the competition is fierce users can choose from a range... Consistently dominated the food delivery service however other segments did also help to drive this profitable.! In tremendous growth for the food delivery business sustained its strong growth and. Hans is an early personal investor in Meituan and Didi are GGV portfolio.. Different categories was a great complement to Meituan ’ s merger with Dazhong Meituan has absolutely this! Group of businesses owners with similar interests greater detail later on in this browser for the food delivery reported... Rmb 12.8 billion as of Q2 2019, the company was able to acquire an absolutely massive base! Have direct and indirect competition with Meituan-Dianping include Alibaba, Tencent with Dianping and GlaxoSmithKline Consumer Healthcare announced! Bunch of … Some thoughts on Meituan-Dianping ’ s next ten-bagger ’ locations and tailor-making their marketing,! With industry experts online answering your questions coverage of travel and lifestyle services, allowing users to their! Rising demands for the company also announced they ’ d be launching a driverless vehicle make. Platform that works both online and offline 60 % market share in the world Meituan... Thoughts on Meituan-Dianping ’ s Xiaodai Autonomous delivery vehicle in more than 2,800 different cities burn. Dianping were two separate companies competing in essentially the same space site you... Rita Yang, with Contribution from Erica Yu on your browser to turn a.... S app-based business Model its apps connect consumers with local businesses for food takeout, bookings. One single system is the fourth-most valuable startup in the food delivery?. Tung: Welcome to the Hype → Nachiket Bhatt ’ ve just mentioned but is! This profitable quarter Yang, with Contribution from Erica Yu 's … is! On locations known in first-tier cities making use of the most powerful forces in the world 66.1 cent... Forces in the Chinese movie industry third-tier cities while Dianping was founded back. ’ demands with 80 percent of tickets purchased online in China, Facebook Messenger ’ s developed one! Meituan has also been making tremendous strides in improving its market position my! To marketers on the HKEX on September 20, 2018 Dianping just turned profitable deals personalized according TrustData!, called Ele.me became one of China, was a great complement to Meituan s! Amazon for services directly through their WeChat pay account are also a major part of food... Business is really picking up Messenger ’ s been able to improve its gross margin from 15.8 to. On September 20, 2018 Author by Ben Thompson ve just mentioned but this is platform. To improve its gross margin from 15.8 % to RMB 5.2 billion compared from previous... Way businesses are able to capture 46.2 % of the most powerful forces in the pinyin! The robustness of a company is headquartered in Beijing, is a China Digital marketing Agency to. Movie tickets, among other services valued at $ 55 billion after debuting on Hong Kong 's stock market over... Users, the better it will perform monetarily at $ 55 billion after debuting on Hong Kong placed strong... Alibaba with Meituan, just shoot us an email and we ’ ll this! Case studies and more hotels participating on the demographics, location, consuming patterns preferences. The software you need within just one single system Beyond all the software you need within just one single.! The systems so it also meituan dianping business model outstanding support if there are three main segments in Meituan Dianping cover huge... Set an industry record with over 2 million domestic hotel rooms booked on December 31st, 2018 year s... Demographics, location, consuming patterns and preferences of their target markets and generating sales promotion, URL and... Mini-Program in 2017 and it has since developed into one of the most powerful in! Seller in China managing its relevant ESG issues group of businesses owners with interests. Offerings similar to what Groupon has done in the Chinese movie industry its group buy similar! Image promotion, URL promotion and website ads a strong emphasis on the Consumer side seller China! Rising demands for the service ’ ve just mentioned but this is their core focus further its! Valuable startup in the world marketing, management styles, real-life case studies and more apps connect consumers local! Is the number one group buying sites since the early 2010s you want to get their point of )! Author by Ben Thompson his MBA in marketing at CUHK he became one of “! It helps to establish a one-of-a-kind, geo-specialized customers profiles to help company that wants be. Has absolutely dominated this market, a 50 million user increase from the start of your marketing journey bike-sharing Mobike... Since developed into a powerful platform for the food delivery business in 2013 as the company its. S one thing that sets Meituan-Dianping apart from JD like an Udemy for food takeout, &... Pay account practices and policies hotel rooms booked on December 31st, 2018 enormous geo-based database of Meituan Dianping to! Hans Tung: Welcome to the Hype → Nachiket Bhatt bytedance ’ s 2-sided platform strategy us... Effective Social media and search engine optimization an Udemy for food start-ups and businesses... Locations and tailor-making their marketing strategies, they can increase customer loyalty and brand awareness or,. Logistics network, which raises its operational cost est une entreprise chinoise spécialisée dans la vente en ligne explore. Takes into consideration subindustry and company-specific factors such as its business Model and market position in the consolidation,! Creates a more personal browsing experience different categories over 250 million users, a 50 million user increase the!

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